What is driving the decision to make a film? What have you done in the past? Has it worked? What is the topic you’re looking to explore? What are your key communication challenges?
What is it you want us to do? How many films? What can we help you out with during the life of the production (ie briefing assistance, concept and script development, project management)?
What are you trying to achieve with the film(s)? What are the KPIs you’ll apply to determine success (soft and hard measures)?
Who do you want to reach with the videos? What are their demographics? Do they have an existing association/knowledge of your brand or product?
What three words would you use to describe the tone of the film?
After watching the film, what do you want the audience to think? How do you want them to feel? What do you want them to do?
What value is the project going to deliver? What is the approximate budget allocated to achieve that value?
Where can people view the film (ie website, Youtube, social network)? How are you going to get people to watch it?
How long (in minutes) will each film be? This can just be a rough estimate (we can be more specific later).
Do you have any video references for the project? What do you like/not like about them? Insert any URLs below.